I'm Lori Black, owner of Lincoln Formal Rental & Sales. 

I am a Lincoln native and an entrepreneur who has long been drawn to having my own business. I have done a lot of just that. Lincoln Formal Rental & Sales is my latest venture. I am a former journalist who once did freelance writing. I once owned a speed dating company. I currently am a professional photographer and owner of Lori Black Photography. I photograph weddings and engagement and senior portraits. I'm also a real estate agent. As you can see, I enjoy staying busy.

You might be wondering how -- and why -- I started Lincoln Formal Rental & Sales. It was actually a little by accident. A friend of mine had a dress rental business in a rural area several miles from Lincoln. She and her family moved away, leaving a void in the Lincoln area for women and girls looking for formal dresses.

A little about me 

Several days after learning that this void would exist in Lincoln, it hit me that I could be the one to fill this void. It was truly a sudden epiphany. I contacted my friend and she agreed to sell me some of her dresses. From there I started collecting formal dresses. Many have been donated to me. Others were bought new from area retailers and online wholesalers.

The business started in my basement as a dress rental shop only. Once I moved to the mall, I expanded my business to sales of designer dresses, and have become a retailer for top designers Jolene and Mac Duggal. I left the mall due to the global pandemic and plan to re-open the business as an online boutique later in 2020.

Lincoln Formal Rental & Sales is this area's go-to boutique for prom and homecoming dresses for girls and other formal black-tie events for women. Stop in. New dresses are added frequently.